Making your game is just half the story, now you people to actually play it! and ideally, without spending money for the marketing. We've been trying to put BlastFury and Snake. Here where we've been posted it to get feedbacks, and get our first users:
First advice: Don't wait #
Don't wait until your game is totally done to think about promotion. Start sharing your journey early and get feedbacks early. Players love seeing how games come to life, and the feedback you'll get along the way is pure gold and will help improve your games.
We've shown our prototypes at parties, conventions, meetups. Seeing how people react to it is priceless and keep you going!
Reddit #
Reddit is packed with awesome small and big gaming communities. Here some where you could promote (but not too much) your games:
Don't just drop your link and run. Nobody likes that person. Instead, hang out, share your wins (and fails), and become part of the community. These subreddits are your new best friends. Read the rules first - each subreddit has its own vibe about self-promotion.
Social media is your daily devlog in bite-sized pieces. Share progress, post that cool new feature you just added. Share that hilarious bug where your character's head spun 360 degrees.
Quick tip: Post photos, videos. Those platforms have better engagement when you post photos. Don't forget those hastags #gamedev, #indiedev, and #gamedevelopment.
Twitch & YouTube #
Want to really connect with your future players? Fire up that camera! People love seeing the person behind the game. You could:
- Start a devlog series (the ups AND the downs)
- Stream while you code (yes, people actually watch that!)
- Share those "aha!" moments when you finally fix that stubborn bug
- Give sneak peeks of upcoming features
You can check out @orangepixelgames for inspiration. He shows it all - the good, the bad, and the "why isn't this working?!" moments.
These platforms have millions of players just waiting to discover new games.
And yes, there's usually a review process to be on there They'll check:
- If you've set up their SDK right (no shortcuts!)
- That your game is fits their community
- If quality is here
Steam #
I don't nede to introduce this one.
- It will cost $100 to get in the door
- A fancy store page that'll make players click
- Shiny trailers and screenshots
CrazyGames - Casual Gaming Paradise #
CrazyGames.com is perfect for web games! They offer:
- Zero upfront costs (yes, really!)
- Revenue sharing (fair enough)
- Built-in social feature (you'll need to integrate)
Itch io #
itch.io is quite popular among indie developers:
- Easy upload process
- Required assets: Game cover image, screenshots, description
- Great for building early (and active) community
- You can set your own pricing model, and how much to share
Hope that was useful - We also shared here some real world example on how indie devs got their first players here.
Good luck with your games! Now go get your game out there - you've got this! 🎮✨
Want to play now? We've taken classic and added our own special twist:
💣 Play Bomberman: Play against hundreds of players and bomb them!
🐍 Play Snake: Make the snake grow and for the biggest score